I am going through the SXSW PanelPicker for interactive. There are a lot of descriptions talking about "so called social media experts". Some talk about how social media experts tell you to engage, but not what to do after that. You can't swing a dead cat without hitting a social media expert. Social media experts don't talk about measurement.
Can we stop it already? Do we talk about the so called computer sales people at Best Buy? No we don't, and the reason we don't is because we know that there are fakers in every industry. How many of us in our work history have had bosses that had no clue what they were doing? I know I have had my fair share. I am begging everyone, please stop calling crappy practitioners social media experts.
There are plenty of naysayers out there that still don't buy into the practical benefits that social media can bring. Why reinforce those beliefs by highlighting the worst of us and giving them more exposure. Let's not criticize our peers, but instead concentrate on educating our clients, and hopefully it will rub off on everyone. In social media there is no us and them, there is only us and us. Bringing down our peers, perceived or actual, brings us all down.