Thursday, August 5, 2010

Dawn Lacallade Joins ComBlu - ComBlu

ComBlu expands team to meet the needs of an evolving market

Chicago, Ill., August 5, 2010—ComBlu, a Chicago-based firm specializing in social engagement strategy, ROI of social engagement programs and influencer engagement, announced today that Dawn Lacallade, 36, has joined the firm as senior consultant. Lacallade is known in the industry for developing completely integrated social marketing programs that provide measurable results. She will be based in Austin, Texas.

An expert in community strategy, advocate activation, social engagement and social media, Lacallade’s forte is building healthy, thriving online communities and integrating social media into the overall marketing mix.

“The sophistication of social marketing is rapidly evolving as the market becomes less experimental, more strategic and integrated in its approach,” noted Kathy Baughman, a partner at ComBlu. “Dawn will be instrumental in helping ComBlu support this evolution, as well as our own growing client base. She is a highly regarded expert in the social media realm and brings additional strategic firepower to ComBlu.”

Before joining ComBlu, Lacallade was head of social media and community at SolarWinds, a network management software company. In that role, she was instrumental in embedding community experience throughout the product lifecycle from innovation to support. Prior to SolarWinds, Lacallade held several community positions at Dell, including manager–Dell IdeaStorm and manager–Dell Community Forums, where she began the evolution from support forums to a broader integrated community strategy.

“ComBlu has played an active role in helping a large number of companies embrace social media as part of the overall marketing mix,” said Lacallade. “I am truly excited to become a member of this forward-looking company and to have the opportunity to apply my expertise to programs for some of the biggest brands in the market.”

A recognized thought leader in the social marketing and online community space, Lacallade is a frequent speaker at industry conferences, including Community 2.0, Enterprise 2.0, WOMMA Summit, Microsoft High Tech Summit, Google Product Management Leadership Summit, Social Media Breakfast and e-Business Conference, and a guest speaker on multiple webinars. Lacallade is one of the founding members of the Community Roundtable and a member of the Social Media Breakfast and the Social Media Club.

About ComBlu

ComBlu is a full-service social engagement firm specializing in social engagement strategy; building and growing online communities for corporations, brands, associations and employees; integrating social media into marketing mix; finding and activating brand advocates; and measuring ROI of social programs. In addition to multiple social engagement campaigns, ComBlu has developed more than 30 communities in 20 languages with more than 15 million members. ComBlu also offers proprietary measurement and Reputation Management products. The firm was founded in 2003 and has offices in Chicago, Indianapolis, Denver, Austin and Los Angeles, and can be found at

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