Following up on the success of the star studded TV and Internet streamed “Hope for Haiti Now” event last month, a new version of “We Are the World” has premiered on YouTube, featuring more than 75 artists.
The video was directed by Paul Haggis, produced by Quincy Jones, and features a diverse array of artists including Mary J. Blige, Tony Bennett, YouTube () phenom Justin Bieber, and a flashback to Michael and Janet Jackson performing the song 25 years ago in a similar fundraiser for Africa.
The charitable connection here is a digital download – all proceeds from sales of the song on iTunes go to Haiti relief. The We Are the World Foundation website also offers other ways to donate, as well as more information about the song.
On choosing to use YouTube for distribution, the legendary Jones says in a Q&A that “… with the stroke of a key on your keyboard or cell phone, images and messages can be transferred all around the world to hundreds of millions of people in seconds. That’s an enormous amount of power. How can you not try and harness that resource to help people in need?”
We imagine the results here will indeed be huge. In addition to the YouTube premiere, the song played during the opening ceremony of the Winter Olympics earlier this evening.
I'm sure about the auto-tune, but over all it's good.